Behavioral Analytics & Conversion Intelligence
Your users are telling you what's broken. We make that signal legible and actionable.
We instrument your product with behavioral tracking, map user journeys, and run structured experiments that systematically improve conversion and retention.
Engineering mobile systems built for scale.
Most product decisions are still made by opinion — feature changes shipped without behavioral evidence, landing pages redesigned on aesthetic preference, and onboarding flows rebuilt without understanding where users actually drop. We build the behavioral intelligence layer that changes that: event tracking, journey analysis, cohort modeling, and a structured experimentation program.
Built for high-growth companies and operational teams.
Product teams without behavioral visibility into how users actually use the product
Growth teams needing evidence-based optimization systems
E-commerce businesses with high cart abandonment and unclear causes
SaaS companies with long trial-to-paid conversion cycles
Enterprise-grade mobile architecture capabilities.
Behavioral Tracking & Instrumentation
Event tracking architecture design and taxonomy definition
Mixpanel, Amplitude, Heap, and PostHog implementation
Segment customer data platform setup and routing
Server-side and client-side event instrumentation
Identity resolution and cross-device tracking systems
User Journey Mapping & Funnel Intelligence
End-to-end user journey path analysis and visualization
Funnel drop-off identification and friction diagnosis
Feature adoption rate tracking and usage depth analysis
Retention curve modeling and churn cohort segmentation
Conversion Rate Optimization (CRO)
Full-funnel conversion audit and prioritized opportunity backlog
Landing page and checkout flow optimization
A/B and multivariate testing program setup and management
Heatmap, scroll, and session recording analysis
Statistical significance frameworks and test result interpretation
Experimentation Infrastructure
Feature flag system setup and gradual rollout infrastructure
A/B testing platform configuration (VWO, Optimizely, GrowthBook)
Experiment velocity tracking and testing roadmap management
Revenue impact modeling per experiment
Problems we solve at the infrastructure level.
Product decisions made without behavioral evidence
Teams shipping features based on assumption rather than observation — creating significant risk of building what users don't actually need.
High churn with no clear causal understanding
Users leaving without the behavioral data to understand which moments in the product experience are driving the decision to cancel.
Traffic that converts at rates far below industry benchmarks
Acquisition spend generating visitors that the product fails to convert — compounding CAC without proportional revenue return.
Performance metrics that impact business growth.
Conversion rate improvement
Churn identification speed
Feature adoption visibility
Revenue impact per winning test
Real-world deployment and measurable outcomes.
SaaS onboarding optimization
Behavioral analysis revealed 70% of users never reaching core activation event — onboarding redesign reduced time-to-value from 14 days to 3.
E-commerce CRO program
Structured testing program across checkout and PDPs — 31% conversion improvement driving $1.2M incremental annual revenue.
Modern engineering stack optimized for scale.
Trusted across operationally demanding industries.
Build scalable digital products engineered for long-term growth.
Partner with Santi IT Farm to engineer high-performance mobile systems, scalable infrastructure, and enterprise-grade digital experiences.