Performance Marketing Systems
Paid acquisition tied directly to revenue — not vanity metrics.
We build paid acquisition systems across Google, Meta, LinkedIn, and TikTok structured around CAC targets, multi-touch attribution, and measurable ROAS — delivering 2.8× average return improvement.
Engineering mobile systems built for scale.
Paid advertising without attribution is just spending. Without a proper measurement framework, most businesses are allocating budget based on platform-reported metrics that systematically overstate performance. We build the campaign architecture, attribution infrastructure, and continuous optimization systems that connect every dollar of spend to verifiable revenue.
Built for high-growth companies and operational teams.
Businesses investing $10k+/month in paid media without clear attribution
Companies with rising CAC and declining paid ROAS
D2C brands scaling into new paid channels
B2B SaaS companies building enterprise pipeline through LinkedIn
Enterprise-grade mobile architecture capabilities.
Campaign Architecture & Account Structure
Google Ads account structure (Search, Display, PMax, YouTube)
Meta Ads campaign architecture (Facebook + Instagram)
LinkedIn Ads B2B campaign design and audience targeting
TikTok Ads creative strategy and campaign setup
Campaign naming conventions and taxonomy for clean reporting
Attribution & Measurement Infrastructure
Multi-touch attribution model design and implementation
Server-side tracking and GA4 configuration
Northbeam, Triple Whale, or Rockerbox attribution setup
Revenue attribution dashboards by channel and campaign
Incrementality testing and media mix modeling
Audience & Creative Systems
Lookalike, CRM-based, and retargeting audience architecture
Creative testing framework and systematic iteration cadence
Ad copy testing and messaging hierarchy optimization
Video creative performance analysis and optimization
Optimization & Reporting
Weekly bid strategy, budget pacing, and performance optimization
ROAS, CAC, and LTV:CAC ratio tracking and optimization
Competitive share-of-voice and auction insight monitoring
Executive reporting packages with channel contribution analysis
Problems we solve at the infrastructure level.
Unknown true CAC due to attribution gaps
Platform-reported conversions overcount due to view-through and cross-device attribution — creating false confidence in channel performance and misallocated budget.
Rising cost per acquisition with unclear cause
Audience saturation, creative fatigue, and inefficient account structure compound into CAC increases that erode margin without obvious root cause.
No systematic creative testing framework
Ad creative decisions made by subjective preference rather than data — missing the compounding gains that systematic testing delivers.
Performance metrics that impact business growth.
ROAS improvement
CAC reduction
Attribution accuracy
Creative test velocity
Real-world deployment and measurable outcomes.
D2C brand paid media restructure
Rebuilt Google + Meta campaigns with full attribution — ROAS improved from 1.8× to 4.2×, CAC reduced 41%.
B2B SaaS LinkedIn acquisition
LinkedIn + Google campaign generating $40 CPL for enterprise software — pipeline volume 3× in 6 months.
Modern engineering stack optimized for scale.
Trusted across operationally demanding industries.
Build scalable digital products engineered for long-term growth.
Partner with Santi IT Farm to engineer high-performance mobile systems, scalable infrastructure, and enterprise-grade digital experiences.