UI/UX Product Design
Designed from evidence. Built to convert.
We map friction points, optimize decision flows, and deliver interfaces grounded in behavioral research — reducing churn by 22% and lifting conversion by 28%.
Engineering mobile systems built for scale.
Most interface design is driven by aesthetic preference rather than behavioral evidence. The result is products that look polished but place friction in exactly the wrong moments — during onboarding, at the paywall, in the checkout. We design from user behavior data: what users actually do, where they drop, and why they leave.
Built for high-growth companies and operational teams.
SaaS products with high trial churn and long time-to-value
E-commerce businesses with conversion rates below category benchmarks
Mobile apps with low engagement or feature adoption
Platforms planning a UX-led growth initiative
Enterprise-grade mobile architecture capabilities.
UX Research & Behavioral Analysis
Heuristic evaluation and UX audit
User interviews and contextual inquiry
Behavioral flow analysis using session recordings and heatmaps
Usability testing with representative user groups
Jobs-to-be-done research and user journey documentation
Interface Design & Design Systems
Product interface design in Figma
Design system and component library development
Design token architecture for consistent implementation
Accessibility-first design (WCAG 2.1 AA compliance)
Responsive design across all device breakpoints
Conversion-Optimized UX
Onboarding flow design and activation path optimization
Checkout and sign-up flow friction reduction
Feature discovery and progressive disclosure design
Empty state, error state, and edge case design systems
Prototyping & Validation
High-fidelity interactive prototype development (Figma, Framer)
User testing with clickable prototypes
A/B test design for UI/UX hypotheses
Developer handoff with Zeroheight documentation
Problems we solve at the infrastructure level.
High trial churn before users experience core product value
Onboarding flows that place too much friction before the activation moment lose users before they understand why the product is worth paying for.
Low feature adoption despite high engineering investment
Features that users never discover or understand represent sunk engineering cost — the result of design that doesn't surface value effectively.
Interface inconsistency slowing engineering delivery
Without a design system, every new feature requires new design decisions — slowing delivery and creating visual fragmentation over time.
Performance metrics that impact business growth.
Conversion rate lift
Churn reduction
Time-to-value improvement
Design-to-dev handoff time
Real-world deployment and measurable outcomes.
SaaS onboarding redesign
Behavioral analysis and redesign reduced time-to-value from 14 to 3 days — trial conversion rate increased 38%.
E-commerce checkout optimization
Simplified 6-step checkout to 2 steps — purchase completion rate increased 31%, cart abandonment reduced 28%.
Modern engineering stack optimized for scale.
Trusted across operationally demanding industries.
Build scalable digital products engineered for long-term growth.
Partner with Santi IT Farm to engineer high-performance mobile systems, scalable infrastructure, and enterprise-grade digital experiences.